Collection and Use of Non-Identifying Personal Information

During your use of our Web Site, we will collect certain Non-Identifying Personal Information to enhance the functionality of the Web Site and to make your access more convenient and efficient.

We retain Non-Identifying Personal Information and use it to establish Web Site activity trends, monitor Web Site performance, improve Web Site design and functionality, fulfill orders, inform current and potential customers and suppliers about our services, and for other business purposes.

Our collection of Non-Identifying Personal Information may involve the use of cookies. Among other uses, cookies allow us to deliver content specific to your interests, and to enhance our marketing activities.

The Help portion of the toolbar on most browsers will tell you how to configure your web browser to accept cookies, to prevent your browser from accepting new cookies, to have the browser notify you when you receive a new cookie, or to disable cookies altogether.

No personal or unencrypted information will be encoded in cookies that are stored on your computer.

Use of Personal Information

consumerbehaviorbook.com may use Personal Information for purposes that include maintaining the Web Site, order fulfillment and administration, and product surveys.

We may also use Personal Information to provide current and potential customers and suppliers with information about our services.

We only collect, use, and disclose Personal Information for purposes that are reasonable in the circumstances. We use only fair and lawful means to collect Personal Information.

Retention and Access

We will take reasonable steps to keep your Personal Information accurate, complete, current, and relevant to its intended use.

We keep your Personal Information only as long as we need it for the reasons it was collected. When your Personal Information is no longer required for our purposes, we have procedures to destroy, delete, or erase it.

Consent

We will obtain your consent to the collection, use, and disclosure of that information as described in this Privacy Statement through our third-party merchant credit card processor (2checkout.com).

If you do not consent to our collection, use, or disclosure of your Personal Information as described in this Privacy Statement, then do not share Personal Information with us.

However, we are unable to offer some services, like processing purchases, without Personal Information.